Ad Genius Lee Tae-Baek

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Current user rating: 94/100 (845 votes)

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  • Drama: Ad Genius Lee Tae-Baek (English & literal title)
  • Revised romanization: Gwanggocheonjae Lee Tae-Baek
  • Hangul: 광고천재 이태백
  • Director: Park Ki-Ho, Lee So-Yeon
  • Writer: Sul Joon-Suk
  • Network: KBS2
  • Episodes: 16
  • Release Date: February 4 - March 26, 2013
  • Runtime: Mon & Tue 21:55
  • Language: Korean
  • Country: South Korea


Drama series depicts the lives and love of people working in the advertisement industry.

Lee Tae-Baek (Jin Goo) is extremely talented, but due to his poor resume goes through difficulties as he attempts to succeed in the advertising world.

Baek Ji-Yoon (Park Ha-Sun) is an intern at Keumsan Ad Company. She tries to do her best regardless of the task. Ji-Yoon is full of passion and becomes involved with Lee Tae-Baek.

Ko A-Ri (Han Chae-Young) is an AD planner at Keumsan Ad Company. She's confident and a sexy woman. In order to achieve her dream, she throws away her past and her love.


  1. "Ad Genius Lee Tae-Baek" takes over the KBS2 Mon & Tue 21:55 time slot previously occupied by "School 2013" and will be replaced by "The Queen of Office" on April 1, 2013.


Ad Genius Lee Tae-Baek-Jin Goo.jpg Ad Genius Lee Tae-Baek-Park Ha-Sun.jpg Ad Genius Lee Tae-Baek-Jo Hyun-Jae.jpg Ad Genius Lee Tae-Baek-Han Chae-Young.jpg Ad Genius Lee Tae-Baek-Ko Chang-Seok.jpg
Jin Goo Park Ha-Sun Jo Hyun-Jae Han Chae-Young Ko Chang-Seok
Lee Tae-Baek Baek Ji-Yoon Eddie Kang Ko A-Ri sign shop owner Ma
Ad Genius Lee Tae-Baek-Kwak Hee-Sung.jpg Ad Genius Lee Tae-Baek-Ah Young.jpg Lee Jeong-Kil Ad Genius Lee Tae-Baek-Yang Hee-Yoon.jpg Ad Genius Lee Tae-Baek-Bang Dae-Han.jpg
Kwak Hee-Sung Ayoung Lee Jeong-Kil Yang Hee-Yoon Bang Dae-Han
Ma Yi-Chan Kong Sun-Hye Kim Jong-Wook Jang Min-A Hassan
Ad Genius Lee Tae-Baek-Choi Jung-Woo.jpg Lee Hae-Young Ad Genius Lee Tae-Baek-Hong Ji-Min.jpg Shin Seung-Hwan Ad Genius Lee Tae-Baek-Han Sun-Hwa.jpg
Choi Jung-Woo Lee Hae-Young Hong Ji-Min Shin Seung-Hwan Han Sun-Hwa
Kang Han-Cheol Executive Director Hwang Lee Eun-Hee Shin Dong-Hoon Lee So-Ran
Ad Genius Lee Tae-Baek-Jung Young-Sook.jpg Ad Genius Lee Tae-Baek-Bang Eun-Hee.jpg Ad Genius Lee Tae-Baek-Jang Yong.jpg
Jung Young-Sook Bang Eun-Hee Jang Yong
Ji Gwan-Soon Won Mi-Ok BK Company President Baek

Additional Cast Members:


Image Gallery

Episode Ratings

Date Episode TNmS AGB
Nationwide Seoul Nationwide Seoul
2013-02-04 1 NR NR NR NR
2013-02-05 2 NR NR NR NR
2013-02-11 3 NR NR NR NR
2013-02-12 4 NR NR NR NR
2013-02-18 5 NR NR NR NR
2013-02-19 6 NR NR NR NR
2013-02-25 7 NR NR NR NR
2013-02-26 8 NR NR NR NR
2013-03-04 9 NR NR NR NR
2013-03-05 10 NR NR NR NR
2013-03-11 11 NR NR NR NR
2013-03-12 12 NR NR NR NR
2013-03-18 13 NR NR NR NR
2013-03-19 14 NR NR NR NR
2013-03-25 15 NR NR NR NR
2013-03-26 16 NR NR NR NR

Source: TNS Media Korea & AGB Nielson

  • NR denotes not ranked within the Top 20 daily shows according to TNS Media Korea and AGB Nielson.


Leave a Comment


Jopet Park Ha-seon, the supposed leading lady's acting sucks that it becomes unbearable to watch her without seeing all her teeth. She is beautiful alright, but she needs more acting workshops. She sighs so long in some scenes, closes her eyes far longer than the commercials when she is deeply sad, and shows you her teeth with gums and all when she is happy*!

Stephanie steward I did love all the episode of this inspressing Drama

Shirley Jacobs It's very effortless to find out any topic on net as compared to books, as I found this paragraph at this web page.

liki i didn't like the last 2 episodes at all.bad guys didn't get first ji yoon hated her father so much but at the end she did what her father wanted.there is no sincerness of love from ji yoon towards tae baek.end 3 episodes were totally boring. at the end they got together because addie kang step aside otherwise she could have gotten married to eddie kang. what the.............

sakura I don't like park ha sun emotional ties between main actors...great story althought i need more romantic scene here....But still i like Jo hyun jae and chae young acting...i'll try to finish wacthing this drama because eddy kang.....

Ramil I love the story. It is very inspiring... I did not expect romantic out of the drama but rather the lesson I've learned from it. It touched me. The struggles and sacrifice... This is true drama.. No need for "kilig" factor just to keep you going. I watched this in the internet and I can't stop watching it everytime... Just finished it though and I watched it from 10 pm until 5 am in the morning for 2 days ... and I love it....

judee I'm a big fan of this drama.Have to stay up late to watch it.Hope they change to original time slot which is a bit earlier.

LindeB don't understand why the ratings were so low. l just finished the whole series and as far as l'm concerned this is the best among the 4 that l've been watching. what went wrong? at least it's 16 episodes. l'm just heartbroken that it never got a rating. the story was good, actors and actresses were wonderful. it was acted so well. it was a very good drama!!!!!!!!!

francis We ( my wife, daughter ) love this drama very much. I must watch it on Monday & Tuesday. Will not go anywhere even I am invited to play my favourite game of badminton. Hopefully at the end, would like to see Park Ha Sun marrying J.G. Well Park H. S very adorable, cute and sweet in the drama.

fridar i am a big fan of ths lee taebaeks never give up attitude.

duwik indarwati eddie kang and baek jiyoon must married............

RChan For me, I really liked the drama. They didn't show much of them actually dating (TB and JY) since the story was mostly about the struggle to survive and the love triangle between TB, JY and EK. Everything was going fine for TB until the Chairman had the brain aneurism. Then JY decided she had to concede to the chairman's wishes even though she did not like or love EK. So she was basically emotionless, never smiled and didn't say much whenever she was with EK, getting the wedding gown and getting the wedding jewelry. Luckily, KAR was whispering in EK's ear, pointing out how loveless JY and EK relationship is and how unhappy JY looks (whenever she is with EK). So when TB makes a push to win back JY's affections, he has a lot of help. JY realizes she still has strong feelings for TB. Luckily, EK finally realizes that a marriage to JY is hopeless and calls off the wedding. Now JY can smile again and everyone pairs up (except Hassan) at the end. Seemed sort of like a wedding proposal from TB to JY before they ride off into the sunset.Want to watch the drama again! Jin Goo and Park Ha Sun were perfect as the lead actors/actress.

Letisha To write and make advertisements in a story requires talent. The story line is good but the actors did not make emotional connection to me. The playfulness of Tae Baek is cute but the dull and unenthusiastic responses of Ji Yoon (her smiles are too little, few, and unnatural) did not help. Because of lack of warmth, the relationship between the two looks more like platonic, like friends who helped and looked at each other at work, instead of romance. TB seems very hesitant and careful to touch JY and JY appears distant, and uncaring. There's no convincing loving glances nor romantic gestures between them. When JY was trying the wedding dress and selecting the ring, she did not show any strong emotions (no drama) that viewers would expect. At this time, TB, a jilted man should not act matter of fact (no drama there), he must be at his breaking point because he is losing the love of his life, his sadness should be very convincing. Fortunately, the story has a happy ending but again the romantic factor was missing. When JY went back to Giants, it could be a chance for her and TB to connect to the viewers on the emotional level. It would be touching and dramatic if JY and TB had a private reunion, but instead it happened during a meeting thereby making it feels more businesslike (again, no drama). Because the story is good, the drama is still enjoyable. Overall the drama is good (could have been better with good screenplay and better acting). P. Ha Sun and J. Goo should sharpen their acting skills to get better rating.

RChan Can't wait till the last 2 episodes are subbed (ENG). I have a feeling that "Copy Baek" will give in some to her father a little because of his illness. But either Eddie Kang will back out (because she doesn't love him) or "Copy Baek" will think "I can't do this" and go back to Lee Tae Baek/Giant. In the end "Copy Baek" and "Ad Lee" will be together and live happily ever after. My prediction...

I like anything Park Ha Sun is in. She is so adorable. The water fight scene in High Kick: Revenge of the short legged was so funny.

Peejay I agree with most comments. The story is great but the probable reason it is not rating is that there is no "kilig" factor (reaction that give audiences goose bumps- positive kind and not the scary kind) while watching it. Look at I Miss You, A Gentleman's Dignity, and the unforgettable Coffee Prince. The writers still have a change to remedy this and maybe before the drama ends it will at least be in the top 20. I know this drama has its good points or else, why would I be still watching it? Fighting AGLTB!

letty Love this drama. The story, the script, and actors are good, but the romance is cold. It's understandable that Ji Yoon and Tae Baek are hesitant lovers but the camera shoot them too far apart like strangers when they talked in private. Everyone loves romance, I hope the director will remedy this to make the actors connect to the romantic viewers.

aznative Getting ready to watch episode 12. This has been a very good drama. First time I've watched Jin Goo and I'm impressed. Loved Park Ha-sun in "High Kick 3" and was excited when I heard she was cast for this part.

tyson does this drama have romance???

swe does this drama have any romance??

sky this drama is so entertaining.really. jin goo is daebak.and the others characters/

RChan I am hooked on this drama. Watching ep 3 at the moment. Kdramas are sooo much better than what is available in the USA. Soaps and reality shows (in the USA) are garbage. At the moment, I like any drama/film with Park Ha Sun or Han Hyo Joo in it. Dong Yi, Brilliant Legacy, High Kick Through The Roof, Spring Waltz, Iljimae, etc were so good.

jared I like the show. I just wish it will catch up in the ratings so it will not be cut short and unexpectedly...

jared I am hooked with Korean dramas even if I am not Korean. So I watch every show I can. Just finish Jeon Woo Chi and this is the replacement.. I love it and am sure I will always be waiting for the next episode. I like Park Ha Sun and Jin Goo. I like the chemistry between the two lead stars...I just feel sad that it's not catching up with the ratings....I hope many people will see it..Good luck..

idunno actually, this is the only korean TV show that got my interest. i think that it really has a good plot and i like the chemistry between Park Ha Sun and Jin Gu :D i swear that this is a really good show :))

jmnz i really love this drama :) i love park ha sun <3 im very excited for ep.9.. 'coz i think it the start of the love story of ji-yoon and tae baek :) AD GENIUS LEE TAE BAEK Fighting!!!!

omo getting worried about this drama rating....i just hope that KBS2 will not cut of this drama...for me it is good and i really enjoy the drama...

letty It takes good talent to write a good drama and advertisement. This drama is surprisingly good with good story, good screenplay, and good acting. The name of the writer is not shown in the profile, I hope he/she is given due credit. Kudos to the director, screen writer, and actors. The rating is not a reliable guide for a good drama. Flower Boy Next Door is not even half as good yet it is rated high.

eli loved the drama and hooked after first ep ! watch and enjoy it ! park ha sun love u !

1100034936 Wow.. Is Park Hasun the twin sister of Choi Jungwon..? They look very very similar.. At first I thought the main actress was Jungwon...

Peejay I agree about the low rating. I cannot believe Korean National TV watchers cannot appreciate this drama. I have only watched Episode 1 and I was hooked. That was the same case with A Gentleman's Dignity. Maybe they want only very popular actors and actresses and not so much the story. WellI hope ratings will pick up so the drama wont be cut off. AG fighting!

omo Oh.i dont even know about this Park Ha Sun bu she caught my attention here.i think she is a good and so natural in acting.i also wonder why this drama not rated since its good. the storyline is good even sometime i get annoyed by the character of the lead actor here.eventhough it is not rated i just hope the storyline gets better and not decline as other korean drama.i will crossed my finger on this.

Pukath I can't believe its rating is so low. If I compare to Horse Doctor, which is historical drama, why Korean People still want to watch it? And what about Queen of Ambition? It's so dark, I am not interesting in that drama, except of their casts, Yunho & Go Jun Hee.

I wish Korean people will get their wake up call, they must watch this drama!

glace Comparing Park Ha Sun to Han Chae Young (who I've never watched before), Park Ha Sun's acting is more natural and expressive. I hope she ends up with Jin Goo, who is also really cute and amazing. This drama is better than I expected!

HyunHyoJo I like this drama, it can be motivation for viewers. And Han Chae young fits in well portrays the antagonist. i hope that Park Ha Sung and Jo Hyun Jae will be together at the end... (just a wish) FIGHTING!

saralea What's happen to the rating? Why? I mean, this drama is so good >.<

aoki love this drama so much especially Park Ha-Sun <3 . . .

kyungjun Ah Young so cute here ^^

taeny Jin Goo and Park Ha Sun, they are well talented actors. I don't know why they waiting too long to get their first main role. Han Chae Young? She's really good to be antagonist, with her strange nose, LOL!

Karlo Park Ha Seon, so nice this show ^^

Greenluvs Loving this drama so far. I love Han Chae Young and Jo Hyun Jae. However, I'm glad Park Ha Sun has a lead role. She's really pretty and graceful. I don't find her acting annoying or horrible at all (@ comment #1). I'd never seen Jin Goo before, but he's also doing a good job.

Marhaen I think this drama is the best at the time slot. Unfortunately, its rating was the worst. Fighting all!

Indira Park Ha Sun Eonni, fighting!

Drama fart How is the rating for episode 1 ? No news.

Mariza Will be like this drama because of Park Ha Sun. But I don't like Han Chae Young, she's too busty

Tsekyi21 As a huge SECRETTIME, words can't express how happy I was when Sunhwa got casted as Lee So-Ran. People know she's good at variety, but acting is something Sunhwa is also good at. Esp for an idol. I hope this drama becomes a huge hit! International SECRETTIMES promise to watch it as soon as it comes out!<3

julia same question as steve

steve It will be great drama,I'm happy cause han chae young-jo hyun jae meet again after 'only you'(both of them are my fav).but my big question is...Why han chae young not the lead female role???

Rissolest Park Ha Sun wooowww XD you deserve it! Congrats PHS, you are the LEAD female now. It's so cool! I do wish you will do many scene with Jo Hyun Jae! I like to see the LEAD female more young than the second female. Because you are special Park Ha Sun, so team of this drama choose you as LEAD than han chae young. WUHUU...PHS fighting!

Darling_Dara Watching this for Jin Goo oppa and Chae Young unnie :) Errrr how the hell did Park Ha Sun got the lead role, her acting is ANNOYING and HORRIBLE.

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