Difference between revisions of "A Virtuous Business"

Latest revision as of 20:17, 31 January 2026

User Rating

Current user rating: 90/100 (390 votes)

You need to enable JavaScript to vote

Profile

Drama: A Virtuous Business (English title) / Virtuous Sales (literal title)
Revised romanization: Jungsookhan Sales
Hangul: 정숙한 세일즈
Director: Jo Woong
Writer: Choi Bo-Rim
Network: JTBC
Episodes: 12
Release Date: October 12 - November 17, 2024
Runtime: Saturday & Sunday 22:30
Language: Korean
Country: South Korea

Plot Synopsis by AsianWiki Staff ©

In the rural village of Geumje in 1992, four women begin door-to-door sales of adult products. They have different reasons for getting involved in the business venture. They gain financial independence and develop friendships, through their work.

Han Jeong-Suk (Kim So-Yeon) is a housewife. She was once the 1st runner-up in a local beauty contest and she married the man who was her first love. Her life is modest and ordinary, but she suffers from financial difficulties. She is unable to afford a new bag for her only son and she worries about making her monthly rent. This provides a wake up call for her. She soon jumps into door-to-door sales of imported adult products. She discovers that she has a talent for marketing and sales.

Oh Geum-Hui (Kim Sung-Ryoung) grew up in a wealthy family and graduated from a prestigious women’s university. She got married through an arranged marriage made by her family. She moved to Geumje, which is her husband's hometown. Here, she lives a boring life. To help Han Jeong-Suk, who once worked as her housekeeper, she begins to work door-to-door sales of imported adult products. This leads her to have an unexpected self-reflection.

Seo Young-Bok (Kim Sun-Young) is a mother of 4 children. Her relationship with her husband is great and they look like a happy family, but her family suffers from poverty. The six family members sleep together in a single room. In order to provide a separate room for her 4 children, Seo Young-Bok begins to work door-to-door sales of imported adult products.

Lee Ju-Ri (Lee Se-Hee) is a single mother, who raises her son alone. She also runs a beauty parlor. She begins to do door-to-door sales of imported adult products, believing it would be a fun thing to do in her boring life. She grows as a person through her work and lifts the spirits of the other 3 women when they encounter frustrating situations.

Meanwhile, Kim Do-Hyeon (Yeon Woo-Jin) is a police officer, who grew up in a wealthy family in South Korea and gradated from an Ivy League school in the United States. After he returned to South Korea, he began to work as a police officer and was quickly promoted at the Gangnam Police Station in Seoul. He then moved to Geumje and began to work at the Geumje Police Station. He doesn't seem to have a connection with the area, but he has a secret.

Notes

"A Virtuous Business" takes over JTBC's Saturday & Sunday 22:30 time slot previously occupied by "Romance in the House" and followed by "The Tale of Lady Ok" on November 30, 2024.
Drama series is a remake of the UK television series "Brief Encounters" that aired on ITV in 2016.

Cast



Kim So-Yeon	Yeon Woo-Jin	Kim Sung-Ryoung	Kim Sun-Young	Lee Se-Hee
Han Jeong-Suk	Kim Do-Hyeon	Oh Geum-Hui	Seo Young-Bok	Lee Ju-Ri

Wonbong Pharmacy



Kim Won-Hae	Kim Jung-Jin
Choi Won-Bong	Eom Dae-Geun

Han Jeong-Suk's Family



Choi Jae-Rim	Choi Ja-Yoon	Kang Ae-Shim
Kwon Seong-Soo	Kwon Min-Ho	Lee Bok-Soon



Kim Si-Eun	Yoon Chae-Na	Choi E-Jun	Hong Eui-Jun
Lee Bok-Soon (young) (ep.3)	Han Jeong-Suk (child)	Han Jeong-Ho (ep.3)	Han Yong-Deok (ep.3)

Seo Young-Bok's Family



Lim Chul-Soo	Kim Sun-Yool	Kim Ye-So	Yoo Ri-El
Park Jong-Sun	Park Eom-Ji	Park Min-Ji	3rd daughter

Eom Dae-Geun's Family



Jung Young-Joo	Jeon Su-Ji	Kim Jung-Pal
Heo Young-Ja	Eom Seo-Yeon	Chairman Eom

Geumje Police



Seo Hyun-Chul	Jung Soon-Won	Lim Sung-Jun
Seo Hyun-Sik	Na Seong-Jae	Kim Ban-Jang

Seong Mi-Hwa & Her Family



Hong Ji-Hee	Shim Wan-Jun
Seong Mi-Hwa	Park In-Tae

Lee Ju-Ri's Family

Jung Min-Joon

Jang Dong-U

Geumje Regulars



Park Ok-Chool	Park Ji-A	Joo In-Young	Son Kyoung-Won	Woo Hyun-Zoo
Park Ok-Ja	butcher shop owner	Joo In-Sun	Jang Tae-Sik	Cho Sun-Ae



Lee Eun	Jung Eun-Kyung	Kim Gun-Ho	Kim Sun-Mi	Cho Hyun-Sook
Go Hee-Sun	landlady	rice seller	rice seller's wife	gukbap restaurant owner



Yoo Yong-Bum	Lee Hyeon-Jin
restaurant owner	housewife

Fantasy Lingerie



Ra Mi-Ran	Jeong Seo-Yeon
CEO Kim Mi-Ran	Director Shin

Geumje-Oksan Missing Children Case



Kim Deok-Ju	Goo Jae-Yeon	Kim Hye-Jung	Jo Young-Mi
nun (ep.5)	dress shop owner (ep.8)	ex-midwife (ep.10)	ex-midwife's daughter (ep.10)

Park Jong-Sun's Group

Jang Kyug-Su

Kim Du-Seok

Oh Geum-Hui's Family



Jung Yu-In	Kim Joo-A
Oh Geum-Hui (young)	Oh Geum-Hui's mom

Gyesim-do People



Jeon Young	Kimkwak Kyung-Hee	Hong Boo-Hyang	Jung Hye-Kyung	Lee Young-Joo
Mi-Young's mom (ep.6)	Women's Club's leader (ep.6)	resident (ep.6)	resident (ep.6)	resident (ep.6)

Others



Park Eun-Young	Moon Seung-Bae	Ma Jung-Pil	Seo Suk-Kyu	Joshua Newton
Mi-Suk's mom (ep.1)	Seung-Tak (ep.1)	gas station employee (ep.1)	gas station employee (ep.1)	James (ep.1)



Eom Ok-Ran	Sung Hyun-Mi	Park Sun-Young	Han Sang-Chul	Yoon Sung-Won
bathhouse woman (ep.2)	bathhouse woman (ep.2)	Seong Mi-Hwa's friend (ep.3)	cinema employee (ep.3)	pedestrian dad (ep.3)



Lee Seung-Hee	Park Ji-Won	Yang Jin-Seon	Bong Eun-Sun	Hong Joon-Woo
masseuse (ep.4)	boutique shop owner (ep.4)	butcher shop customer (ep.4)	butcher shop customer (ep.4)	Star Video Rental customer (ep.4)



Lee Dong-Kyu	Choi Seung-Yoon	Lee Seo-Hwan	Shim Woo-Sung	Lee Sang-Tak
anchorman (ep.5)	student fantasy man (ep.6)	hair salon client (ep.6)	Kim Gyeong-Sik (ep.6-7)	client's husband (ep.7)



Seo Min-Sung	Yong-Jin	Lee Seung-Bin
shop owner (ep.8)	Incheon detective (ep.12)	Incheon detective (ep.12)

Additional Cast Members:

Choi Yeon-Hwa - reporter (ep.9)

Trailers

Episode Ratings

Date	Episode	AGB
Date	Episode	Nationwide	Seoul
2024-10-12	1	3.862%	4.0%
2024-10-13	2	4.544%	4.7%
2024-10-19	3	4.632%	5.1%
2024-10-20	4	5.924%	6.5%
2024-10-26	5	5.070%	5.6%
2024-10-27	6	6.035%	6.2%
2024-11-02	7	4.834%	5.1%
2024-11-03	8	5.576%	5.7%
2024-11-09	9	4.393%	5.0%
2024-11-10	10	5.950%	6.0%
2024-11-16	11	5.725%	5.8%
2024-11-17	12	8.580%	9.1%

Source: AGB Nielson

Comments

Jasji Nov 20 2025 4:20 pm Loved the drama . Loved both the main actors- their chemistry was perfect.

Ish Jun 24 2025 8:53 am A militant film, but I accept this kind of militancy. Entertaining and so many beautiful actresses, a pleasure for the eyes and the heart.

Leonah Jan 18 2025 7:29 am Truly enjoyed this drama excellent acting from all the actors. Well except for the FL..maybe its just me but her portrayal of a 'demure married woman' is somehow not convincing enough.

Loved all the couples except for ML and FL i find myself skip some of their scenes lol.

Special mention...the part where ML was hugging with his bio mom. Omg his cry was so heartbreaking i cried along too sobs! Yes i agree with some that the ending was pretty rushed. And the timeline...how come it jumped to 4 years when the ML specifically mentioned he will be away for 2 years??

jasmine Jan 16 2025 12:25 pm Omg Omg My Type Of Drama I know this drama won’t disappoint me!! it’s really worth the wait for all the eps to air. I’m really into the slice-of-life K-drama type (like Prison Playbook, Live, etc) the story is light but deeply moving the viewer to cry and also funny sometimes !! I Love All Of Their Character, The Plot, Their Bond1 Especially the nostalgic 1992’s retro vibes—AAAA so good! it’s giving Life on Mars K-drama set

when I found out my fave actor (Yeon Woo Jin—ever since 2014) was in it, I immediately wanted to watch + I’ve loved Kim Seo Yeon ever since My Prosecutor Princess in 2010 (though I really hated her character in Penthouse and didn’t finish the drama lol). I also recognized so many familiar faces in the Cast but I hesitated to watch because the poster only feature the 4 female characters so I assume they all settle with their family (child and husband) and I thought it would be boring. I also thought Yeon Woo Jin would be just a filler character but LUCKILY THEY MADE A LOVE LINE between my two fave cast members ! because from the beginning Jeong Suk (Kim Seo Yeon) ex-husband already gave off weird vibes, so this pairing makes me beyond happy

but even if there hadn’t a love line involving Yeon Woo Jin and Kim Seo Yeon, I knew I would’ve give some try to watch the drama because of the familiar cast (so many veteran actors and actresses!!!) and here for the comedy also. never knew they would create such a good bond between all of the character (every cast is important and have their own story). but I can’t deny I would disappointed a bit if they didn’t pair Kim Seo Yeon and Yeon Woo Jin in here because I know their character is perfect for each other and they also have a Good Chemistry they’re both awkward, quiet, serious, but occasionally funny—it’s just too cute

and ofcc!! another fave character of mine is Oh Geum Heui!!! I kept watching the drama because of her too. I don’t know how to explain it—she really gives off the vibes of elegant classy lady but is also so kind and humble, not to mention there’s a twist in her character she is not the usual type of “rich ma’am” but she loves challenging herself (even socialize with her ex-house maid, re: Jeong Suk) I felt like she felt lonely in her big house and doing her everyday routine and I’m happy she found her “fun” in the group

not to forget that I also love Seo Yeong Book and Lee Ju Ri character, the one who always make me cry with their life story, the other one always make me laugh because of her child and loving her bright nonchalant character!!

I can’t believe this is the end and I really hate the feeling of saying goodbye to the fun but thanks to PD-nim, Writer-nim, and all the staff I can enjoy a drama where every role is important and thanks for showing the tenacity to never give up even if you’re struggling at the moment, I would give the rate 11/10!!

this drama saved me from K-drama slump (alongside with Tale of The Lady Ok—which is also really good but a bit on the serious side) so if you’re more into a fun light but meaningful drama—like me, I guess A Virtuous Business is for you!!!

Labby2022 Dec 21 2024 1:00 pm ? I cried and laughed so much, I’m thinking omg how can I feel differently in each episode. But ? this drama is drama, drama with friendship and love.. but loved every minute, no skipping annoying parts, no skipping episodes. Watch and you will feel exactly what they are going through. My heart hurts so much for everyone in this drama, everyone has their own story. Must watch. ✨?

Joycie Nov 21 2024 4:15 pm Great casting. Another solid performance from Yeon Woo Jin. Really, am a fan. I just felt that the ending was rushed. FL's best friend and the husband wasn't resolved. It seemed all of them are also very quick to forgive.

VPR Nov 20 2024 6:34 am The four older couple actors were brilliant. Their stories made me cry so many times. Lee Se-Hee was the best but had too little screentime and watching Kim Jung-Jin play two very different characters in two dramas at the same tim had my jaw drop. The main FL and ML were boring in comparison but I like dhow ML looked like someone real, dark and normal. Thats been missing of late. The child actors were scenestealers. On the one hand I liked how boring they made the adult products because it makes it seem normal and much easier to accept even by my mom than if they try forcing a one-sided modernity and "western liberty" style globalization narrative.On the other hand they could have been doing business for ordinary underwear and there would be no difference. They avoided connecting with their business too much halfway through.

rusty greaves Nov 20 2024 4:50 am great show...excellent acting especially Kim Sun-Young. A different story line to other dramas and it was done well....very entertaining...the 4 leading female actors were exceptional, thank you

Ummytaetae Nov 20 2024 3:10 am last two EP, the 2nd female lead (pharmacist's wife) is outstanding more than 1st female lead (Kim soyeon) LOL. The ending edit is so terrible, it's rush to end.

Olya Nov 18 2024 6:42 pm @Vira - she is not meant to be 40,she is almost 60 like her husband said.

One of the best dramas of this year in my eyes. It was so wholesome and heartwarming. The friendship the ladies built was for sure the main focus for me and while the last episode feels kind of rushed,I think its best to end it at 12 ep instead of dragging it on.

D Marq Nov 18 2024 11:42 am Great casts. Loved the ending which gave us hope in any challenges we face in life. Positive vibes only.

C Nov 18 2024 10:13 am Last episode was a bit lackluster but very amazing series otherwise! I'd recommend!

Nana Nov 18 2024 2:15 am @Maggie in the drama this is based on the ending has both sad and happy open endings for the characters. Intae overheared Jongsuk and Seongsoo arguing and learned the baby was not his. He had been letting Seongsoo live with them for months and he loses it and beats Seongsoo up. He lost his wife, child and two childhood best friends in one go. Not only did this good man not get justice this time, even Seongsoo disappeared from his sons life post divorce. I'll make up my own headcanon that Intae walked in on them cheating and threw them out and they left town and are living miserably.

Maggie Nov 17 2024 10:14 pm Great drama overall just disappointed that no one ever told in tae that his wife cheated on him with his friend and that the kid wasn't his. They didn't deserve a happy ending.

Yetty Nov 17 2024 3:45 pm What an amazing drama It's been long I watch such an amazing drama ....I don't know why is not getting the recognition it deserves...I don't blame kdrama fan all they care about is pretty face not a good story ....Kudos to the writer,cast and crew they did an amazing job

vira Nov 17 2024 12:59 pm good drama but the ending sucks.. rushed confusing and anti climax and grels forced. were they planning yo have 16 eps and cut to 12? i was confused at the end. the 11 eps were funny and heart warming tho. the finale was a let down. anyway kim sung ryeong is looking amazing like a 40 yo!! especially when she became sharon stone in white short dress my gosh.

Ryunami Nov 17 2024 4:57 am Tonight will be the final episode. So far I enjoy the story about these beautiful women's friendship, their bold venture into the erotic business and the mystery surrounded the missing babies and children. I hope tonight the detective will be reunited with his biological parents or if not, at least a satisfying ending for anyone. However I'm not particularly enjoy the love story between the detective and Jeong suk; well I don't mind at all a relationship between a single and a divorcee, there is no sin about it. Just knowing that Kim So-Yeon is married to one of the handsomest actors in South Korea so I just can't whenever the detective keeps stealing longing glance at her, "I know she's pretty but you're looking at someone else's wife, man!" LOL

Jojo Nov 16 2024 3:44 pm This drama has been funny, heart warming, and beautiful from the beginning to the end. I know there's one more episode to go, but this doesn't disappoint. Awesome actors & actresses, a feel good drama that's enjoyable, I'll definitely watch the whole drama series again.

Aurora Nov 16 2024 12:33 pm Kim Sung-Ryoung is so classy and beautiful. Episode 11 was really touching with funny moments too.

H Nov 12 2024 5:50 am Kim Sung Ryoung is sooooo beautiful!!! Doesn't look old at all. Gosh

Gb Nov 11 2024 7:19 pm Then it means that Kim Do-Hyeon is related to oh geum hui. He's not one of the victim of kidnapping but victim of fire in that hospital and his parents believed he died at the hospital so they are not looking for him. Someone save him in that fire, when do hyeon dream of the fire a woman came and save a baby so it could be him that baby. But a big question who save that baby.

Kdramawatcher Nov 11 2024 7:32 am The latest episode gave us plot twist but somehow it was not special. But there's 2 more episodes, i hope writernim will give us a satisfying ending.

And come on, the K. B. H initial is hilarious hahaha. Since Yeon Woo Jin's birth name is Kim Bong Hwe.

Antonia Nov 11 2024 1:10 am I love this drama. It's like a slice of life with comedy and mystery. At first, I thought it might be too slow or that the topic was not interesting, but I decided to try anyway. I'm so happy I did. There were times that I laughed, times that I cried, and times that I was mad. I'm going to miss them when the drama is finished.

Emerald V Nov 10 2024 11:10 pm Loving this drama SO much! Started late, so binge watching now... Never thought Kim So-Yeon would pull off this type of role. Loving the 4 ladies... and my main actor, Yeon Woo-Jin. This is a keeper. <3

Renwa Nov 10 2024 5:00 pm Just Love this drama, A Virtuous Business. It’s a serious woman’s story written by an artful screen writer who has put her finger on the pulse of Korean society. You will fall in love with The Ladies and ML as well as the entire cast as the casting is superb! I love to laugh and sure did watching this drama as The Ladies navigate this new or perhaps old world of adult sex toys and risqué nighties. Just a very solid well done drama in the hands of pros who know what they’re doing. Very enjoyable viewing. Don’t miss it!

VPR Nov 10 2024 1:25 am Kim Sun-young and Lim Chul-soo's acting is something else. Really feel for them.

Anj Nov 09 2024 11:35 pm Promising premise ruined by a cliched and tropey romance

Error404 Nov 07 2024 6:55 am Enganging story, super ensemble cast and great balance between comedy and drama. This one is a keeper

fan of kdrama Nov 05 2024 3:48 pm do not feel comfortable about Yeon W j male lead

whenever say male lead

,  just  had a feeling , he would  Play the role of a bad guy

fan of kim soe yeon Nov 05 2024 3:43 pm i really like Kim soe yeon pairing with Dr. Ha in penthouse. do not know if there is any chance they could pair again.

Lauren Nov 05 2024 9:12 am I love this drama so so much!! My favorite this year for sure. This is a drama for women with women about women. The story and the cast are so good. Please give it a try and watch it with a open mind ?

jilcel Nov 05 2024 7:11 am Love this drama with all the cast being known as Korean great actors and actresses! Me and my mom got hooked watching this! Hope there will be a happy ending for them! I got a feeling that Miss Oh Geum-Hui is the missing biological mom of Kim Do-Hyeon!

lalaland Oct 31 2024 8:18 am @sid, they are not siblings.

I Love this drama. I hope the ratings will raise each episode.

sid Oct 31 2024 5:17 am I have a hunch that Jeong-suk and Do-hyeon are siblings~

Magda Oct 29 2024 5:23 pm Raunchy! ?????? Much much better KDrama stories to watch.

Liz Oct 28 2024 12:03 pm Just started watching this drama but really enjoying it! Jeong-Suk's mother is a b*tch though, and really pissing me off. I get being conservative or whatever but she's a crapass mother.

Shelia Oct 28 2024 10:59 am I absolutely LOVe this series. I look forward to the new episodes.

Hara Oct 28 2024 4:58 am Kim Banjang is played by Im Sungjun, a new actor. He was once famous for being a contestant in High School Style Icon Season 2, a fashion survival show in 2020 where Kim Heechul is the MC.

Jeong suk baby Oct 27 2024 5:15 pm @enjeans I felt the same way I was going to stop watching if she took him back but I was relieved and proud of her when she said “let’s divorce” Like I was wowed. Thankfully a nice reassuring guy is next to her and her kid is getting along with him.

ENJEANS Oct 27 2024 3:31 am [SPOILER]

I was so nervous for the picnic scene because it seemed like she was going to take her husband back but then the ending surprised me and I felt so satisfied when she said “let’s get a divorce” Omg That Scene Was Badass!!!!! This drama is empowering lol

Nimi Oct 24 2024 6:31 am This is what you get when a feminist writes a drama. I love every bit of the show Go ladies. Wish them well.

Minni Oct 20 2024 7:09 am 'This commoner is starving' I love how our girls have formed a group which defies age and class. And the contrast is how their nay sayers have a clique which revolves around the class hierarchy.

anonymous Oct 20 2024 2:55 am I found quite a lot of comedy like in ep 3 how the two women froze up between their payday dance I couldn't stop laughing. Also so much of the dialogue. The whole Silence of the Lambs misunderstanding XD

Huponimy Oct 19 2024 10:20 pm 3 Espisode past,it comfirm that is family drama more than comedy and why jtbc advertise this drama is comedy genre (it just only one scene - Jung Suk's first debut as saleman in ep.1)

TomasD Oct 13 2024 6:54 pm This is fun to watch. Looking forward to more funny episodes!

jaffacake Oct 13 2024 10:47 am First two episodes are soooo good, the pacing and everything Eatssss. I love how kdramas/ k comedies are delving into way more interesting plots now and I love dramas with a female focus. I have really high hopes for this drama, the recent collection of kdrama rom coms have been so disappointing so this is really nice and refreshing to watch.

Nyneey Oct 13 2024 8:10 am Ep.1 is slowly and not something new except sex toys and comedy have not many scene I think it's family's drama more than comedy

Xylmir Oct 10 2024 3:16 pm This series is so giving Calender Girls I'm definitely looking forward to watching this one for sure.

Jillibean Sep 25 2024 1:36 am I'll definitely check it out, with such a great ensemble of superb Korean actresses, most long favorites of mine. The adult premise might turn out to be somewhat negative though. I love sweet innocent stories the most.

Ummytao Sep 24 2024 3:08 am Kim so yeon in Comedy Ummm. But when She was in Prosecutor Princess quite overacting. Some scenes acted to cute was not her type.

Nana Sep 19 2024 2:48 pm From having watched Brief Encounters I wonder if they will incorporate the anti-adultry law of Korea that would have been in place back then. Theres a kmovie called Casa Amor with a similar premise with Cho Yeo Jung!

This is going to be crazy Sep 14 2024 4:29 am The 4 Bangpan sister's problematic husbands:- - Jung Sook's unfaithful and financially troubled husband is Kwon Seong Su(Choi Jae Rim) who keeps going in and out of the police station due to picking fights due to which she takes several side jobs including as a housekeeper for Geun Hee. She had believed she should be a modest wife and mother but as she is lured by the steady pay for being a Bangpan saleswoman she struggles between chagrin and the despearation to buy her son a new bag and pay the landlord on time. Kang Ae Shim is cast as Jung Sook's mother and Choi Ja Woon as her son. - Geum Hee had an arranged marraige with Choi Won Bong(Kim Won Hae) through a matchmaker. She leads a lonely humdrum life due to her blunt husband’s old-fashioned views who tells her to take up noble hobbies like flower arranging which bore her. Her english degree comes in handy with reading the manual for the imported adult goods and brings excitement to her life. - Young Bok is the most passoniate one married to the lovey-dovey good-for-nothing Park Jong Seon(Lim Chul Soo) who still calls her sexier than Madonna but they live in poverty with their four children in a one-room apartment. While people are envious of her marital relation, it feels like a divine punishment to Young Bok. She fears going on having kids its inevitable to end up beggars is true and they can't even afford to buy a desk for her eldest daughter who should be studying well. She starts even looking up specialized words from a dictionary to better make money and get a second room for her kids. - Joo Ri is the youngest and single mom to her son(Jung Min Joon) who runs a hair salon. She is the it girl of the town who constantly faces judgement for her fashionable outfit but holds her own. So, Joo Ri is in charge of the ‘hot pack talker’ who points out facts to customers who make a fuss at the mere mention of the word ‘sex.’ It is also a ‘fact’ that if she wears the sexy underwear they sell, her desire to sell it increases.

Kim Jung Jin plays Uhm Dae Geun who is the son of a wealthy who the townspeople can’t stand, and is a reckless man who works part-time at the town pharmacy. He is interested in Joo Ri.

Do Hyun's fellow officers at Geumje Police Station are played by actors Seo Hyun Chul and Jung Soon Won.

The town's antisisters are in the beginning against the Bangpan sister's immoral trade. Park Ok Chool's character runs the neighborhood grocery store, Park Jee A's the butcher shop, Kim Sun Mi's the rice store, and Joo In Young's the hardware store.

Jananan Sep 13 2024 1:26 pm Omooo kim so yeons hair remind me about her as Ma Hyeri prosecutor here drama. Can't wait to watch the drama

Janus Jul 27 2024 7:27 am Stellar casting,

External Links

Official Website

Difference between revisions of "A Virtuous Business"

Latest revision as of 20:17, 31 January 2026

Contents

User Rating

Profile

Plot Synopsis by AsianWiki Staff ©

Notes

Cast

Wonbong Pharmacy

Han Jeong-Suk's Family

Seo Young-Bok's Family

Eom Dae-Geun's Family

Geumje Police

Seong Mi-Hwa & Her Family

Lee Ju-Ri's Family

Geumje Regulars

Fantasy Lingerie

Geumje-Oksan Missing Children Case

Park Jong-Sun's Group

Oh Geum-Hui's Family

Gyesim-do People

Others

Trailers

Episode Ratings

Comments

Leave a Comment

Comments

External Links

@@ Line 1: / Line 1: @@
 {{DramaBanner}}{{ImagePortrait|File:A Virtuous Business-p1.jpg}}
+==User Rating==
+{{#w4grb_rate:}}
 ==Profile==
@@ Line 9: / Line 11: @@
 * '''Writer:''' [[Choi Bo-Rim (screenwriter)|Choi Bo-Rim]]
 * '''Network:''' [[JTBC]]
-* '''Episodes:'''
+* '''Episodes:''' 12
-* '''Release Date:''' October 12, 2024 --
+* '''Release Date:''' October 12 - November 17, 2024
 * '''Runtime:''' Saturday & Sunday 22:30
 * '''Language:''' Korean
@@ Line 18: / Line 20: @@
 In the rural village of Geumje in 1992, four women begin door-to-door sales of adult products. They have different reasons for getting involved in the business venture. They gain financial independence and develop friendships, through their work.
-Han Jung-Sook ([[Kim So-Yeon (1980)|Kim So-Yeon]]) is a housewife. She was once the 1st runner-up in a local beauty contest and she married the man who was her first love. Her life is modest and ordinary, but she suffers from financial difficulties. She is unable to afford a new bag for her only son and she worries about making her monthly rent. This provides a wake up call for her. She soon jumps into door-to-door sales of imported adult products. She discovers that she has a talent for marketing and sales.
+Han Jeong-Suk ([[Kim So-Yeon (1980)|Kim So-Yeon]]) is a housewife. She was once the 1st runner-up in a local beauty contest and she married the man who was her first love. Her life is modest and ordinary, but she suffers from financial difficulties. She is unable to afford a new bag for her only son and she worries about making her monthly rent. This provides a wake up call for her. She soon jumps into door-to-door sales of imported adult products. She discovers that she has a talent for marketing and sales.
-Oh Geum-Hee ([[Kim Sung-Ryoung]]) grew up in a wealthy family and graduated from a prestigious women’s university. She got married through an arranged marriage made by her family. She moved to Geumje, which is her husband's hometown. Here, she lives a boring life. To help Han Jung-Sook, who once worked as her housekeeper, she begins to work door-to-door sales of imported adult products. This leads her to have an unexpected self-reflection.
+Oh Geum-Hui ([[Kim Sung-Ryoung]]) grew up in a wealthy family and graduated from a prestigious women’s university. She got married through an arranged marriage made by her family. She moved to Geumje, which is her husband's hometown. Here, she lives a boring life. To help Han Jeong-Suk, who once worked as her housekeeper, she begins to work door-to-door sales of imported adult products. This leads her to have an unexpected self-reflection.
 Seo Young-Bok ([[Kim Sun-Young (1976)|Kim Sun-Young]]) is a mother of 4 children. Her relationship with her husband is great and they look like a happy family, but her family suffers from poverty. The six family members sleep together in a single room. In order to provide a separate room for her 4 children, Seo Young-Bok begins to work door-to-door sales of imported adult products.
-Lee Joo-Ri ([[Lee Se-Hee (1991)|Lee Se-Hee]]) is a single mother, who raises her son alone. She also runs a beauty parlor. She begins to do door-to-door sales of imported adult products, believing it would be a fun thing to do in her boring life. She grows as a person through her work and lifts the spirits of the other 3 women when they encounter frustrating situations.
+Lee Ju-Ri ([[Lee Se-Hee (1991)|Lee Se-Hee]]) is a single mother, who raises her son alone. She also runs a beauty parlor. She begins to do door-to-door sales of imported adult products, believing it would be a fun thing to do in her boring life. She grows as a person through her work and lifts the spirits of the other 3 women when they encounter frustrating situations.
-Meanwhile, Kim Do-Hyun ([[Yeon Woo-Jin]]) is a police officer, who grew up in a wealthy family in South Korea and gradated from an Ivy League school in the United States. After he returned to South Korea, he began to work as a police officer and was quickly promoted at the Gangnam Police Station in Seoul. He then moved to Geumje and began to work at the Geumje Police Station. He doesn't seem to have a connection with the area, but he has a secret.
+Meanwhile, Kim Do-Hyeon ([[Yeon Woo-Jin]]) is a police officer, who grew up in a wealthy family in South Korea and gradated from an Ivy League school in the United States. After he returned to South Korea, he began to work as a police officer and was quickly promoted at the Gangnam Police Station in Seoul. He then moved to Geumje and began to work at the Geumje Police Station. He doesn't seem to have a connection with the area, but he has a secret.
 ==Notes==
-# "A Virtuous Business" takes over the [[JTBC]]'s Saturday & Sunday 22:30 time slot previously occupied by "[[Romance in the House]]" and followed by "[[The Story of Lady Ok]]" on November 30, 2024.
+# "A Virtuous Business" takes over [[JTBC]]'s Saturday & Sunday 22:30 time slot previously occupied by "[[Romance in the House]]" and followed by "[[The Tale of Lady Ok]]" on November 30, 2024.
 # Drama series is a remake of the UK television series "Brief Encounters" that aired on ITV in 2016.
 ==Cast==
-* [[Kim So-Yeon (1980)|Kim So-Yeon]] - Han Jung-Sook
+{{CastPictures5
-* [[Yeon Woo-Jin]] - Kim Do-Hyun
+|1picture=File:A Virtuous Business-Kim So-Yeon.jpg
-* [[Kim Sung-Ryoung]] - Oh Geum-Hee
+|1name=Kim So-Yeon (1980){{!}}Kim So-Yeon
-* [[Kim Sun-Young (1976)|Kim Sun-Young]] -  Seo Young-Bok
+|1charactername=Han Jeong-Suk
-* [[Lee Se-Hee (1991)|Lee Se-Hee]] - Lee Joo-Ri
+|2picture=File:A Virtuous Business-Yeon Woo-Jin.jpg
+|2name=Yeon Woo-Jin
+|2charactername=Kim Do-Hyeon
+|3picture=File:A Virtuous Business-Kim Sung-Ryoung.jpg
+|3name=Kim Sung-Ryoung
+|3charactername=Oh Geum-Hui
+|4picture=File:A Virtuous Business-Kim Sun-Young.jpg
+|4name=Kim Sun-Young (1976){{!}}Kim Sun-Young
+|4charactername=Seo Young-Bok
+|5picture=File:A Virtuous Business-Lee Se-Hee.jpg
+|5name=Lee Se-Hee (1991){{!}}Lee Se-Hee
+|5charactername=Lee Ju-Ri
+}}
+===Wonbong Pharmacy===
+{{CastPictures2
+|1picture=File:A Virtuous Business-Kim Won-Hae1.jpeg
+|1name=Kim Won-Hae
+|1charactername=Choi Won-Bong
+|2picture=File:A Virtuous Business-Kim Jung Jin01.jpg
+|2name=Kim Jung-Jin (1993){{!}}Kim Jung-Jin
+|2charactername=Eom Dae-Geun
+}}
+===Han Jeong-Suk's Family===
+{{CastPictures7-3
+|1picture=File:A Virtuous Business-Choi Jae-Rim1.jpeg
+|1name=Choi Jae-Rim (1985){{!}}Choi Jae-Rim
+|1charactername=Kwon Seong-Soo
+|2picture=File:A Virtuous Business-Choi Ja Yoon.jpeg
+|2name=Choi Ja-Yoon (2016){{!}}Choi Ja-Yoon
+|2charactername=Kwon Min-Ho
+|3picture=File:A Virtuous Business-Kang Ae Shim.jpg
+|3name=Kang Ae-Shim (1963){{!}}Kang Ae-Shim
+|3charactername=Lee Bok-Soon
+|4picture=File:A Virtuous Business-Kim Si-Eun.jpg
+|4name=Kim Si-Eun (1987){{!}}Kim Si-Eun
+|4charactername=Lee Bok-Soon (young) (ep.3)
+|5picture=File:A Virtuous Business-Yoon Chae-Na.jpg
+|5name=Yoon Chae-Na (2016){{!}}Yoon Chae-Na
+|5charactername=Han Jeong-Suk (child)
+|6picture=File:A Virtuous Business-Choi E Jun.jpg
+|6name=Choi E-Jun (2017){{!}}Choi E-Jun
+|6charactername=Han Jeong-Ho (ep.3)
+|7picture=File:A Virtuous Business-Hong Eui Jun.jpg
+|7name=Hong Eui-Jun (1984){{!}}Hong Eui-Jun
+|7charactername=Han Yong-Deok (ep.3)
+}}
+===Seo Young-Bok's Family===
+{{CastPictures4
+|1picture=File:A Virtuous Business-Lim Chul-Soo.jpg
+|1name=Lim Chul-Soo (1984){{!}}Lim Chul-Soo
+|1charactername=Park Jong-Sun
+|2picture=File:A Virtuous Business-Kim Sun-Yool.jpeg
+|2name=Kim Sun-Yool (2009){{!}}Kim Sun-Yool
+|2charactername=Park Eom-Ji
+|3picture=File:A Virtuous Business-Kim Ye-So1.jpeg
+|3name=Kim Ye-So (2014){{!}}Kim Ye-So
+|3charactername=Park Min-Ji
+|4picture=File:A Virtuous Business-Yoo Ri-El.jpeg
+|4name=Yoo Ri-El (2017){{!}}Yoo Ri-El
+|4charactername=3rd daughter
+}}
+===Eom Dae-Geun's Family===
+{{CastPictures3
+|1picture=File:A Virtuous Business-Jung Young Joo.jpg
+|1name=Jung Young-Joo (1971){{!}}Jung Young-Joo
+|1charactername=Heo Young-Ja
+|2picture=File:A Virtuous Business-Jeon Su Ji.jpeg
+|2name=Jeon Su-Ji
+|2charactername=Eom Seo-Yeon
+|3picture=File:A Virtuous Business-Kim Jung Pal.jpeg
+|3name=Kim Jung-Pal
+|3charactername=Chairman Eom
+}}
+===Geumje Police===
+{{CastPictures3
+|1picture=File:A Virtuous Business-Seo Hyun Chul01.jpeg
+|1name=Seo Hyun-Chul (1965){{!}}Seo Hyun-Chul
+|1charactername=Seo Hyun-Sik
+|2picture=File:A Virtuous Business-Jung Soon Won.jpeg
+|2name=Jung Soon-Won
+|2charactername=Na Seong-Jae
+|3picture=File:A Virtuous Business-KBJ.jpg
+|3name=Lim Sung-Jun (2001){{!}}Lim Sung-Jun
+|3charactername=Kim Ban-Jang
+}}
+===Seong Mi-Hwa & Her Family===
+{{CastPictures2
+|1picture=File:A Virtuous Business-Hong Ji-Hee.jpg
+|1name=Hong Ji-Hee (1988){{!}}Hong Ji-Hee
+|1charactername=Seong Mi-Hwa
+|2picture=File:A Virtuous Business-PIT.jpg
+|2name=Shim Wan-Jun (1980){{!}}Shim Wan-Jun
+|2charactername=Park In-Tae
+}}
+===Lee Ju-Ri's Family===
+{{CastPictures1
+|1picture=File:A Virtuous Business-Jung Min-Joon.jpg
+|1name=Jung Min-Joon (2016){{!}}Jung Min-Joon
+|1charactername=Jang Dong-U
+}}
+===Geumje Regulars===
+{{CastPictures12
+|1picture=File:A Virtuous Business-Park Ok Chool.jpeg
+|1name=Park Ok-Chool (1978){{!}}Park Ok-Chool
+|1charactername=Park Ok-Ja
+|2picture=File:A Virtuous Business-Park Ji-A1.jpeg
+|2name=Park Ji-A (actress){{!}}Park Ji-A
+|2charactername=butcher shop owner
+|3picture=File:A Virtuous Business-Joo In Young1.jpg
+|3name=Joo In-Young (1978){{!}}Joo In-Young
+|3charactername=Joo In-Sun
+|4picture=File:A Virtuous Business-Son Kyoung-Won01.jpg
+|4name=Son Kyoung-Won (1972){{!}}Son Kyoung-Won
+|4charactername=Jang Tae-Sik
+|5picture=File:A Virtuous Business-Woo Hyun Zoo.jpeg
+|5name=Woo Hyun-Zoo
+|5charactername=Cho Sun-Ae
+|6picture=File:A Virtuous Business-Lee Eun.jpg
+|6name=Lee Eun (1985){{!}}Lee Eun
+|6charactername=Go Hee-Sun
+|7picture=File:A Virtuous Business-Jung Eun-Kyung.jpg
+|7name=Jung Eun-Kyung (1970){{!}}Jung Eun-Kyung
+|7charactername=landlady
+|8picture=File:A Virtuous Business-Kim Gun-Ho.jpg
+|8name=Kim Gun-Ho (1979){{!}}Kim Gun-Ho
+|8charactername=rice seller
+|9picture=File:A Virtuous Business-Kim Sun-Mi.jpg
+|9name=Kim Sun-Mi (actress){{!}}Kim Sun-Mi
+|9charactername=rice seller's wife
+|10picture=File:A Virtuous Business-Cho Hyun-Sook.jpg
+|10name=Cho Hyun-Sook (1972){{!}}Cho Hyun-Sook
+|10charactername=gukbap restaurant owner
+|11picture=File:A Virtuous Business-Yoo Yong-Bum.jpeg
+|11name=Yoo Yong-Bum (actor){{!}}Yoo Yong-Bum
+|11charactername=restaurant owner
+|12picture=File:A Virtuous Business-Lee Hyeon-Jin.jpg
+|12name=Lee Hyeon-Jin (1985){{!}}Lee Hyeon-Jin
+|12charactername=housewife
+}}
+===Fantasy Lingerie===
+{{CastPictures2
+|1picture=File:A Virtuous Business-Ra Mi Ran.jpeg
+|1name=Ra Mi-Ran
+|1charactername=CEO Kim Mi-Ran
+|2picture=File:A Virtuous Business-Jeong Seo-Yeon1.jpg
+|2name=Jeong Seo-Yeon (1980){{!}}Jeong Seo-Yeon
+|2charactername=Director Shin
+}}
+===Geumje-Oksan Missing Children Case===
+{{CastPictures4
+|1picture=File:A Virtuous Business-Kim Deok-Ju.jpeg
+|1name=Kim Deok-Ju (1962){{!}}Kim Deok-Ju
+|1charactername=nun (ep.5)
+|2picture=File:A Virtuous Business-Goo Jae-Yeon.jpg
+|2name=Goo Jae-Yeon (actress){{!}}Goo Jae-Yeon
+|2charactername=dress shop owner (ep.8)
+|3picture=File:A Virtuous Business-Kim Hye-Jung.jpeg
+|3name=Kim Hye-Jung (actress){{!}}Kim Hye-Jung
+|3charactername=ex-midwife (ep.10)
+|4picture=File:A Virtuous Business-Jo Young-Mi.jpeg
+|4name=Jo Young-Mi (1971){{!}}Jo Young-Mi
+|4charactername=ex-midwife's daughter (ep.10)
+}}
+===Park Jong-Sun's Group===
+{{CastPictures1
+|1picture=File:A Virtuous Business-Jang Kyug-Su.jpg
+|1name=Jang Kyug-Su (1983){{!}}Jang Kyug-Su
+|1charactername=Kim Du-Seok
+}}
+===Oh Geum-Hui's Family===
+{{CastPictures2
+|1picture=File:A Virtuous Business-Jung Yu In.jpg
+|1name=Jung Yu-In (2002){{!}}Jung Yu-In
+|1charactername=Oh Geum-Hui (young)
+|2picture=File:A Virtuous Business-Kim Joo-A.jpg
+|2name=Kim Joo-A (1967){{!}}Kim Joo-A
+|2charactername=Oh Geum-Hui's mom
+}}
+===Gyesim-do People===
+{{CastPictures5
+|1picture=File:A Virtuous Business-Jeon Young-1.jpg
+|1name=Jeon Young (actress){{!}}Jeon Young
+|1charactername=Mi-Young's mom (ep.6)
+|2picture=File:A Virtuous Business-Kimkwak Kyung-Hee.jpg
+|2name=Kimkwak Kyung-Hee
+|2charactername=Women's Club's leader (ep.6)
+|3picture=File:A Virtuous Business-Hong Boo Hyang.jpg
+|3name=Hong Boo-Hyang (1973){{!}}Hong Boo-Hyang
+|3charactername=resident (ep.6)
+|4picture=File:A Virtuous Business-Jung Hye-Kyung.jpg
+|4name=Jung Hye-Kyung (1972){{!}}Jung Hye-Kyung
+|4charactername=resident (ep.6)
+|5picture=File:A Virtuous Business-Lee Young-Joo.jpg
+|5name=Lee Young-Joo (1971){{!}}Lee Young-Joo
+|5charactername=resident (ep.6)
+}}
+===Others===
+{{CastPictures23
+|1picture=File:A Virtuous Business-Park Eun Young.jpeg
+|1name=Park Eun-Young (1973){{!}}Park Eun-Young
+|1charactername=Mi-Suk's mom (ep.1)
+|2picture=File:A Virtuous Business-Moon Seung Bae.jpeg
+|2name=Moon Seung-Bae
+|2charactername=Seung-Tak (ep.1)
+|3picture=File:A Virtuous Business-Ma Jung-Pil.jpeg
+|3name=Ma Jung-Pil (1976){{!}}Ma Jung-Pil
+|3charactername=gas station employee (ep.1)
+|4picture=File:A Virtuous Business-Seo Suk-Kyu.jpeg
+|4name=Seo Suk-Kyu (1984){{!}}Seo Suk-Kyu
+|4charactername=gas station employee (ep.1)
+|5picture=File:A Virtuous Business-Joshua Newton.jpeg
+|5name=Joshua Newton (1988){{!}}Joshua Newton
+|5charactername=James (ep.1)
+|6picture=File:A Virtuous Business-Eom Ok-Ran.jpg
+|6name=Eom Ok-Ran (1970){{!}}Eom Ok-Ran
+|6charactername=bathhouse woman (ep.2)
+|7picture=File:A Virtuous Business-Sung Hyun-Mi.jpg
+|7name=Sung Hyun-Mi (1968){{!}}Sung Hyun-Mi
+|7charactername=bathhouse woman (ep.2)
+|8picture=File:A Virtuous Business-Park Sun-Young.jpg
+|8name=Park Sun-Young (1){{!}}Park Sun-Young
+|8charactername=Seong Mi-Hwa's friend (ep.3)
+|9picture=File:A Virtuous Business-Han Sang Chul.jpg
+|9name=Han Sang-Chul (1971){{!}}Han Sang-Chul
+|9charactername=cinema employee (ep.3)
+|10picture=File:A Virtuous Business-Yoon Sung-Won.jpg
+|10name=Yoon Sung-Won (actor){{!}}Yoon Sung-Won
+|10charactername=pedestrian dad (ep.3)
+|11picture=File:A Virtuous Business-Lee Seung-Hee.jpg
+|11name=Lee Seung-Hee (1976){{!}}Lee Seung-Hee
+|11charactername=masseuse (ep.4)
+|12picture=File:A Virtuous Business-Park Ji Won1.jpg
+|12name=Park Ji-Won (1978){{!}}Park Ji-Won
+|12charactername=boutique shop owner (ep.4)
+|13picture=File:A Virtuous Business-Yang Jin-Seon.jpg
+|13name=Yang Jin-Seon (1972){{!}}Yang Jin-Seon
+|13charactername=butcher shop customer (ep.4)
+|14picture=File:A Virtuous Business-Bong Eun-Sun.jpg
+|14name=Bong Eun-Sun (actress){{!}}Bong Eun-Sun
+|14charactername=butcher shop customer (ep.4)
+|15picture=File:A Virtuous Business-Hong Joon-Woo.jpg
+|15name=Hong Joon-Woo (2017){{!}}Hong Joon-Woo
+|15charactername=Star Video Rental customer (ep.4)
+|16picture=File:A Virtuous Business-Lee Dong-Kyu.jpeg
+|16name=Lee Dong-Kyu (1977){{!}}Lee Dong-Kyu
+|16charactername=anchorman (ep.5)
+|17picture=File:A Virtuous Business-Choi Seung-Yoon.jpg
+|17name=Choi Seung-Yoon
+|17charactername=student fantasy man (ep.6)
+|18picture=File:A Virtuous Business-Lee Seo-Hwan.jpg
+|18name=Lee Seo-Hwan (1973){{!}}Lee Seo-Hwan
+|18charactername=hair salon client (ep.6)
+|19picture=File:A Virtuous Business-Shim Woo-Sung1.jpeg
+|19name=Shim Woo-Sung (1984){{!}}Shim Woo-Sung
+|19charactername=Kim Gyeong-Sik (ep.6-7)
+|20picture=File:A Virtuous Business-Lee Sang-Tak.jpeg
+|20name=Lee Sang-Tak (1973){{!}}Lee Sang-Tak
+|20charactername=client's husband (ep.7)
+|21picture=File:A Virtuous Business-Seo Min-Sung1.jpg
+|21name=Seo Min-Sung (2){{!}}Seo Min-Sung
+|21charactername=shop owner (ep.8)
+|22picture= File:A Virtuous Business-Yong-Jin.jpg
+|22name=Yong-Jin (actor){{!}}Yong-Jin
+|22charactername=Incheon detective (ep.12)
+|23picture= File:A Virtuous Business-Lee Seung-Bin.jpg
+|23name=Lee Seung-Bin (1989){{!}}Lee Seung-Bin
+|23charactername=Incheon detective (ep.12)
+}}
+'''Additional Cast Members:'''
+* [[Choi Yeon-Hwa (1983)|Choi Yeon-Hwa]] - reporter (ep.9)
 ==Trailers==
-{{AsianWikiPlayer3|url=2024N/A_Virtuous_Business-e1.xml}}
+{{AsianWikiPlayer3|url=2024N/A_Virtuous_Business-e12.xml}}
+==Episode Ratings==
+{| border="1"  cellpadding="4" cellspacing="0" style="margin: 1em 1em 1em 0; background: #F9F9F9; border: 1px #AAA solid; border-collapse: collapse; font-size: 95%;"
+! rowspan="2" align=center bgcolor="F52887" | Date
+! rowspan="2" align=center bgcolor="F52887" | Episode
+! colspan="2" align=center bgcolor="F52887" | AGB
+|-
+! align=center bgcolor="F52887" | Nationwide
+! align=center bgcolor="F52887" | Seoul
+|-align=center
+| 2024-10-12 || 1 || 3.862% || 4.0%
+|-align=center
+| 2024-10-13 || 2 || 4.544% || 4.7%
+|-align=center
+| 2024-10-19 || 3 || 4.632% || 5.1%
+|-align=center
+| 2024-10-20 || 4 || 5.924% || 6.5%
+|-align=center
+| 2024-10-26 || 5 || 5.070% || 5.6%
+|-align=center
+| 2024-10-27 || 6 || 6.035% || 6.2%
+|-align=center
+| 2024-11-02 || 7 || 4.834% || 5.1%
+|-align=center
+| 2024-11-03 || 8 || 5.576% || 5.7%
+|-align=center
+| 2024-11-09 || 9 || 4.393% || 5.0%
+|-align=center
+| 2024-11-10 || 10 || 5.950% || 6.0%
+|-align=center
+| 2024-11-16 || 11 || 5.725% || 5.8%
+|-align=center
+| 2024-11-17 || 12 || 8.580% || 9.1%
+|}
+Source: [http://www.agbnielsen.co.kr/ AGB Nielson]
 ==Comments==
 <wp:comments>
-wp_post_title=Virtuous Sales
+wp_post_title=A Virtuous Business
 wp_url=http://asianwiki.com/commentsdirectory/
 </wp:comments>