Difference between revisions of "Branding in Seongsu"

Latest revision as of 18:24, 24 May 2026

User Rating

Current user rating: 88/100 (309 votes)

You need to enable JavaScript to vote

Profile

Drama: Branding in Seongsu
Revised romanization: Branding in Seongsudong
Hangul: 브랜딩 인 성수동
Director: Jung Heon-Soo
Writer: Choi Sun-Mi, Jeon Sun-Young
Network: U+mobiletv
Episodes: 24
Release Date: February 5 - March 14, 2024
Runtime:
Language: Korean
Country: South Korea

Plot Synopsis by AsianWiki Staff ©

Kang Na-Eon (Kim Ji-Eun) has worked her way up as a team leader at Seongsu Agency. She is a workaholic and will do anything to achieve success. She has also made plenty of enemies along the way. Kang Na-Eon is able to land an exclusive marketing contract with XU Cosmetics that could soon elevate her to an executive level position at Seongsu Agency's parent company Segye Group. Meanwhile, So Eun-Ho (Lomon) is an intern at Seongsu Agency. He can be goofy and naive at times, but his heart is sincere. During the course of his work, he takes up the side of handmade shoemakers, who must vacate their building to allow for a XU Cosmetics popup store. As Kang Na-Eon and So Eun-Ho butt heads over their ideals, a sinister case leads them to trade places.

Cast

Seongsu Agency



Kim Ji-Eun	Lomon	Yang Hye-Ji	Kim Ho-Young
Kang Na-Eon	So Eun-Ho	Do Yoo-Mi	Cha Jung-Woo



Kim Byul	Jung Yi-Rang	Jeon Jun-Ho	Chae Su-A	Yeon Ji-Hyeon
Nam Byul	Lee Young-Ae	Joo Lex	Park Jenny	Seo Wool-Soop



Kim Young-Jae	Noh Hyun-Seok	Han Chae-Bin	Yeo Woon
Sung Soo-Dong	Mr. Noh	staff	staff

Segye Group



Ahn Yeon-Hong	Park Ki-Duk	Lee Gwang-Hee	Jeon Young-Woon
Min Hee-Jung	Han Yi-Jae	Hwang Je-Ha	security guard (ep.19)

Mangyeon Temple

Ahn Jin-Ah

Namkoong Da-Eun

XU Cosmetics



Shin Hyun-Soo	Kim Hee-Su
CEO Kim Jin-Seok	factory worker (ep.2)

Seongdong Shoes Factory

Ahn Hyun-Bin

Dong-Beom

Girlish

Lim Do-Yoon

CEO

Motel Daeseongjang



Lee Ye-In	Park Seung-Tae	Kim Na-Yoon
Han-Byul	Han-Byul's grandmother (ep.16-17)	Han-Byul (child) (ep.17)

HQ Motors



Cha Yu-Joo	Park Hwa-Hong	Lim Jae-Geun	Eun Jong-Gun
employee	employee	executive	CEO (ep.21)

High Jet

Choi Ji-Myung

CEO Choi Chang-Joo (ep.20-21)

Intangible Cultural Asset's Home, Cosmetics Farm



Bae Ki-Bum	Lee Dong-Hyeon
Ji Hyung-Joon (ep.19)	Ji Hyung-Joon's son (ep.19)

Others

Park Young-Woon

Nam Yoon-Hyuk



Kim Sung-Yong	Park Ha-Young	Na Ho-Won	Hwang Soo-Min	Lee Bum-Chan
doctor (ep.5)	nurse (ep.5)	taxi driver (ep.5)	anchorwoman (ep.8)	building landlord (ep.10-11)



Hwang Jeong-Nam	Lee Dong-Hun	Kim Ji-A	Lee Hyung-Joo
Ahn Byeong-Dal (ep.12-13)	Ahn Byeong-Dal's employee (ep.13)	flower shop employee (ep.17)	detective (ep.23-24)

Additional Cast Members:

Han Sang-Chul - security guard (ep.1)
Kang Gu-Ha - doctor
Mo Yoon-Hee - subway station student (ep.2)
Hong Jin-Il

Trailers

Comments

Kuebolu May 10 2025 12:13 pm Why i felt tortured watching this series but yet I made it till the end.. and still feel heavy.. this show just to cringe and i can already guess everything from the staft and who is the bunny murderer was.. its so obvious from the body posture !!

K-drama Holic Jul 28 2024 10:23 am The only thing I hate from this drama is FL's brown orange-isheye makeup. It didn't suit her, made her eyes looked sunken, and it looked like she had eyes irritation. I don't care if that's on purpose for her character concept, it's just the worst.

Roro Apr 29 2024 11:13 am Good drama. Refreshing. Love it. Love the plot. Character.

Tintin Mar 25 2024 11:55 am Interesting plot. My complaint is that I really can’t stand FL’s face expressions- smirt, eye brown and looking all evil, she seems to fit more as antagonist role to me. Even her role in this movie is not lovable or kind, I can’t seem to understand why they chose to portrait main girl like this- greedy and selfish. The rest of cast is great, and I enjoyed drama overall.

Sea dii Mar 20 2024 7:52 am Bro it was amazing...like first 4 ep looks like boring to me but 5-24 just fab?❤️

Hiho Mar 16 2024 10:38 am Just started this show and i really like the concept??? Its easy to watch with some lesson to learn from. Idk why there are complaints about Lomon’s character (Eunho) being childish… Naeon is known as the youngest manager, and Eunho is supposed to be younger than her. It just makes sense that hes acting all hectic lol i will come back here after i finish the drama :D

Aimen Mar 15 2024 3:31 pm I reallyyyyyyyyyyy reallyyyyyy liked it from episode 5 till 23....24 was, ummm, kinda not giving....Overall, it was great...♡♡♡♡♡

Divyanshi Mar 15 2024 10:45 am This drama is so pretty

Divyanshi Mar 15 2024 10:44 am I want to watch this drama because I like so much this drama

Jax Mar 15 2024 12:46 am The male lead is probably the WORST actor I have ever seen in my life! Which is saying something since I’ve seen so many of them, but he beats them all hands down! The description for this show said this character is an intern with a “yolo” type personality… yet this actor came with a kindergarten personality! It’s like I’m watching a 4 year old in a 20 years olds body…. Just horrible!!!!!

pink Mar 14 2024 6:47 am its a good drama but certainly not the best, the first half is so interesting and fun to watch. the plot is good but the scriptwriting is just annoying. i feel like theres too much soul switch between the main lead in a short period of time and its kind of annoying. and what really gets me is that the character development for the female lead is too long, and even in the end, i still feel like the character is really hard to like despite what happen 5 years ago, and her "real character" in fact is unlikeable, she literally would do anything to get her things done.

overall, it feels like 8/10 in the first half and 5/10 in latter

KJE_fans Mar 13 2024 9:48 pm This drama is sooooo good... Love Kim Ji Eun since One Dollar Lawyer and love to see her acting here too. So funny and refreshing. Fighting Kim Ji Eun...

gabriella Mar 13 2024 12:41 pm it's funny how others rant about this drama. i respect all the opinions but also wanna say, it's a good drama amidst of all drama lately that are almost same plot w/other dramas, just the artists are well known (no hate, just personal observation) btw, for those planning to watch this, definitely this would give u a comfort tho the plot is really fictional but there r things that also should give focus like mental health, moving on, queer, sex education. tbh, i thought i'll get boring watching this bcoz i just watched this at first bcoz of Lomon & the girl has resemblance w/Ryujin ITZY. I don't hate this kind of plot, just not my preference. But then, when u started to watch it, u gonna hooked with the plot & the acting! I really enjoyed watching this <33

gabriella Mar 13 2024 12:28 pm i'll miss this show!! it's like a comfort show. it has an interesting plot, it's really fun watching. also tackles diff issues like queer, mental health. and lomon & ji-eun chemistry? didn't expect that would be really good!!! their acting are really good. also the supporting, then Underdog squad and Yoo-mi & Jungwoo!! they r really good. btw, don't have any cringe moment in this drama. i started to become fan of ji-eun bcoz of this! (btw lomon fan since AOUAD haha) alsooo, the outfits of Kang Na Eon (Ji-eun) i really love it!!

teddy Mar 12 2024 8:21 pm this kdrama is so good. the chemistry between jieun and lomon is so good too, i fell in love with jieun in this series. both of their acting was so amazing?!?! i love the show so much and it really is so underrated. i love kim jieun now !!

anonymous Mar 12 2024 4:30 am i love this kdrama so muchh, i know like some parts of it are making it seem so much like kang na eon is a b*tch but with all honesty it gets better so keep watching

Silvra Mar 08 2024 1:46 am The short time repetitive switching body and annoyingly high note took very long time is very disturbing, the idea of the story is interesting, I think somehow the men behind the drama is not well experienced I love the ML and FL acting, they are very good

Waaah Mar 05 2024 8:31 pm Truly disgusted extremely disgusted by kang na eon after ep 19. She is a piece of sh.t and doesn't deserve any bit of sympathy. She is a thief and I hope her character rots in pits of hell. Never felt so angry on a main character she is so disgusting and on top of all always building her career on suepr corrupt practices and then on top it always acts arrogant and big.

chocolate cake Mar 04 2024 2:43 am kim jieun never ceases to amaze me! It's like actually seeing so eunho in kang naeon's body when it fact it's just acting lol kudos to jieun!! can't wait to see more of her in the future.

I'm an avid fan of kim jieun from now on!! Let's only walk on flowery path together, kim jieun!!

Nika Feb 29 2024 9:12 am don’t you ever attack my lomon and ji eun coz i can fight you y’all

Nika Feb 29 2024 9:10 am hey ajjuma’s/ajjushi’s if you don’t like the drama then don’t watch simple as that duh.

Nika Feb 29 2024 9:03 am i don't care about the negative things that others say, what is important to me is that they showed amazing acting because they played their characters amazingly specially ji eun

Shanny Feb 28 2024 5:21 am So to everyone who doubts Ji Eun's acting, where are you now??

lily Feb 27 2024 10:08 am i agree with dusik samchon. kim ji eun and lomons relationship was very fun to watch but the themes in this seriesare very disturbing in every episode; like BL GL, s*c toys promotion, alcohol etc. not good for young teenagers

Lord V Feb 26 2024 3:38 pm The drama is really fun to watch. I don think, that the plot would draw me in so much.Pleasant I definitely need more attention Just showing it on this page shows how neglected it has been. The release of dramas such as Marry My Husband with Park Min Young also had a huge impact, doctor slump or a shop for killers with Lee dong Wook.

country bumpkin Feb 22 2024 4:49 am So far it is fun to watch. The energy the casts bring into it makes it pleasantly invigorating to watch. Everyone got his/her own peculiar attitude, style, and vibe, in a good way. But no over the top acting. FL performs well after the body switching. ML is doing great too. The under dog team is hillarious and no over acting so far. Keep up the good work everyone...!

sunshine Feb 21 2024 3:37 pm Nah this series needs more attention!!! Their acting were so good, speacially the girl Kim Ji Eun ⁠♡⁠♡

raaaaaaaaaz Feb 21 2024 12:22 am Under rated gems!

Lol Feb 20 2024 8:59 am Those who criticize don't know anything, ji eun is quite good and her acting is so surprising how she can go from being cold to warm, she is very good, those who say it isn't because they aren't good Observing, Lomon is also very cool, both actors do very well, he looks so attractive and his acting is so good, the series captivated me from the first episode I already want more episodes to come out!!❤️❤️❤️❤️

Tonia Feb 19 2024 5:44 am I love this web series. It completes my day. Im waiting for it every airing of eps. Their acting is good and no boring eps

kkung Feb 17 2024 10:02 am I'm really looking forward to the next episode!! I really like the actors/actress theyre so good <3

Please be kind Feb 16 2024 2:46 am People here Sometimes very picky, Kim Ji Eun's acting really suits Lomon, keep it up

somewhat Feb 15 2024 11:14 pm What kind of schedule does this drama have??? Horrendous. The drama is good so far it got better only thing is I have no clue when to expect the next episode it’s putting me off completing it I’m only here for lomon but I hope he picks his next projects wisely this one is not it it’s is too random.

baek mari Feb 13 2024 1:18 am hooked already and can't wait for the next ep's if you liked Pegasus Market, this one is your series style too

shelasa Feb 12 2024 11:21 am there are 24 eps not 8 eps. so pls update the page.

keyi Feb 07 2024 9:11 am okay but why did the plot was quite similar to the webtoon an hour of romance/ romance 1/24?? it was the same as the fl is a manager and the ml is someone who is not capable in doing anything and then they happened to switch soul....

ugh Feb 01 2024 11:27 am They Should Put This On Netflix:(

strawberry latte Jan 22 2024 7:44 pm kim jieun fighting!!!! I can't wait for this drama!

Usman Dec 07 2023 4:38 pm Can't wait lomon ????

External Links

Official Website

@@ Line 165: / Line 165: @@
 |1charactername=Nam Yoon-Hyuk
 }}
-{{CastPictures8-5
+{{CastPictures9
 |1picture=File:Branding in Seongsu-Kim Sung-Yong.jpg
 |1name=Kim Sung-Yong (actor){{!}}Kim Sung-Yong
 |1charactername=doctor (ep.5)
-|2picture=File:Branding in Seongsu-Na Ho-Won.jpg
+|2picture=File:Branding In Seongsu-Park Ha-Young.jpg
-|2name=Na Ho-Won (1969){{!}}Na Ho-Won
+|2name=Park Ha-Young (1998){{!}}Park Ha-Young
-|2charactername=taxi driver (ep.5)
+|2charactername=nurse (ep.5)
-|3picture=File:Branding in Seongsu-Hwang Soo-Min.jpg
+|3picture=File:Branding in Seongsu-Na Ho-Won.jpg
-|3name=Hwang Soo-Min (announcer){{!}}Hwang Soo-Min
+|3name=Na Ho-Won (1969){{!}}Na Ho-Won
-|3charactername=anchorwoman (ep.8)
+|3charactername=taxi driver (ep.5)
-|4picture=File:Branding in Seongsu-Lee Bum-Chan.jpg
+|4picture=File:Branding in Seongsu-Hwang Soo-Min.jpg
-|4name=Lee Bum-Chan (actor){{!}}Lee Bum-Chan
+|4name=Hwang Soo-Min (announcer){{!}}Hwang Soo-Min
-|4charactername=building landlord (ep.10-11)
+|4charactername=anchorwoman (ep.8)
-|5picture=File:Branding in Seongsu-Hwang Jeong-Nam.jpg
+|5picture=File:Branding in Seongsu-Lee Bum-Chan.jpg
-|5name=Hwang Jeong-Nam (1978){{!}}Hwang Jeong-Nam
+|5name=Lee Bum-Chan (actor){{!}}Lee Bum-Chan
-|5charactername=Ahn Byeong-Dal (ep.12-13)
+|5charactername=building landlord (ep.10-11)
-|6picture=File:Branding in Seongsu-Lee Dong Hun.jpeg
+|6picture=File:Branding in Seongsu-Hwang Jeong-Nam.jpg
-|6name=Lee Dong-Hun (1997){{!}}Lee Dong-Hun
+|6name=Hwang Jeong-Nam (1978){{!}}Hwang Jeong-Nam
-|6charactername=Ahn Byeong-Dal's employee (ep.13)
+|6charactername=Ahn Byeong-Dal (ep.12-13)
-|7picture=File:Branding in Seongsu-Kim Ji-A.jpg
+|7picture=File:Branding in Seongsu-Lee Dong Hun.jpeg
-|7name=Kim Ji-A (1995){{!}}Kim Ji-A
+|7name=Lee Dong-Hun (1997){{!}}Lee Dong-Hun
-|7charactername=flower shop employee (ep.17)
+|7charactername=Ahn Byeong-Dal's employee (ep.13)
-|8picture=File:Branding in Seongsu-Lee Hyung-Joo.jpg
+|8picture=File:Branding in Seongsu-Kim Ji-A.jpg
-|8name=Lee Hyung-Joo (actor){{!}}Lee Hyung-Joo
+|8name=Kim Ji-A (1995){{!}}Kim Ji-A
-|8charactername=detective (ep.23-24)
+|8charactername=flower shop employee (ep.17)
+|9picture=File:Branding in Seongsu-Lee Hyung-Joo.jpg
+|9name=Lee Hyung-Joo (actor){{!}}Lee Hyung-Joo
+|9charactername=detective (ep.23-24)
 }}
 '''Additional Cast Members:'''
 * [[Han Sang-Chul (1971)|Han Sang-Chul]] - security guard (ep.1)
 * [[Kang Gu-Ha (actor)|Kang Gu-Ha]] - doctor
+* [[Mo Yoon-Hee (2005)|Mo Yoon-Hee]] - subway station student (ep.2)
+* [[Hong Jin-Il (1987)|Hong Jin-Il]]
 ==Trailers==

Difference between revisions of "Branding in Seongsu"

Latest revision as of 18:24, 24 May 2026

Contents

User Rating

Profile

Plot Synopsis by AsianWiki Staff ©

Cast

Seongsu Agency

Segye Group

Mangyeon Temple

XU Cosmetics

Seongdong Shoes Factory

Girlish

Motel Daeseongjang

HQ Motors

High Jet

Intangible Cultural Asset's Home, Cosmetics Farm

Others

Trailers

Comments

Leave a Comment

Comments

External Links