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Lee Jung-Hyun (Ko Soo) works for SR Electronics Company. He falls in love with Soo-Ah (Lee Da-Hae). He did not know that she is the daughter of SR Electronics Company's owner President Oh.
Soo-Ah, the only daughter of President Oh, is lovely, bright and cute. With such a character she can fall in love with Jung-Hyun, who comes from a poor background.
After Jung-Hyun learns who Soo-Ah's father is he tries to end their relationship, but Soo-Ah appeals to him to not to break up. When Jung-Hyun decides to continue their relationship he is then framed and falsely accused of attempting to kill Soo-Ah's father.
Meanwhile, Soo-Ah takes care of her father who is now in vegetative state and runs the company. She eventually gets engaged to Hyun-Tae (Lee Jong-Hyuk).
Jung-Hyun chases after a woman named Yoo-Ran (Kim Seo-Hyung) who he believes set him up. In China, Jung-Hyun meets Yoo-Ran and discovers clues on who is behind his frameup. Jung-Hyun then saves Jin Dae-In of Daeryook Corporation, who seizes the distribution industry. Through various tests he is acknowledged and sent to South Korea as a representative of the company and to decide the fate of SR Electronics Company. At the negotiation meeting he meets Soo-Ah again. With his new name Jang Jong-Won, he falls in love with her once again. Soo-Ah who meets Jang Jong-Won is confused with her feelings of love and hate, thoughts of revenge and longing for her old love. Jung-Hyun must now go up against Hyun-Tae (Lee Jong-Hyuk), Soo-Ae's fiance.
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